Built for Amazon DSPs

Amazon DSP management software for UK operators.Scheduling, driver comms and scorecard in one place.

WaveGo runs the parts of a Delivery Service Partner operation that eat your manager's day — building the schedule, telling every driver what changed, and watching the metrics Amazon scores you on.

5 free seats · No credit card · No contract

Where a DSP manager's day actually goes

Ask an Amazon DSP operator what their manager did yesterday and the answer is rarely "managed". It is building tomorrow's schedule by hand, answering the same five questions in the WhatsApp group, finding cover for a driver who called in at 05:10, and explaining a route to someone who has never run it.

None of that is judgement work, and all of it is expensive. A schedule built manually costs two to three hours every evening. A group chat with forty drivers guarantees that the message that mattered is twenty messages up by the time anyone needs it. And the cost does not stay internal — it lands on the scorecard, where Amazon can see it.

The point of software here is not a dashboard. It is getting the manager out of the depot office and back into the operation.

Driver scheduling that does not need a night shift

WaveGo generates the schedule from your route count, your driver availability and the rules you set once — who can run which route, who is on rest, who is still in their first weeks. Route load is balanced across the team rather than landing on whoever answers the phone fastest.

When something changes at 05:00, the change is the work: you move the driver, and everyone affected is told. Nobody has to remember who needed to know. Delivery driver scheduling covers the rota side in more detail.

Every driver told, in their own language

Drivers get their schedule, route and performance notes on WhatsApp — the app already on their phone — and confirm with one tap. There is nothing to download and nothing to log into, which matters when a driver starts tomorrow and speaks limited English.

Messages go out in eleven languages: English, Portuguese, Polish, Romanian, Bulgarian, Spanish, Turkish, Urdu, Punjabi, Arabic and Somali. A UK delivery station floor rarely runs on one language, and a route change that is half-understood is a concession waiting to happen.

This is the part that replaces the group chat. One-to-one, relevant, and on the record — so "nobody told me" stops being a plausible answer.

Scorecard signals you can act on before the week closes

The Amazon scorecard is not a report card, it is route allocation. A slipping score means fewer routes, and enough of them means a conversation about the contract. The problem is that by the time a weekly score arrives, the week that produced it is gone.

WaveGo keeps concessions in context — which driver, which route, what else was happening that day — alongside scorecard data and driver wellbeing signals. The aim is a manager who sees a pattern forming on Tuesday rather than reading about it on Monday.

Fleet and DVIR checks without the paper

Daily vehicle checks, defects and maintenance live with the van rather than in a folder in the office. You can answer who drove which van on which day without reconstructing it from memory — which is exactly the question that gets asked after an incident or a concession dispute. Amazon DSP fleet management software goes further into cost, damage records and maintenance.

Hiring and onboarding that survive your turnover

Driver turnover is the invisible cost in a DSP. Every leaver means recruiting, checking, training, and absorbing the scorecard dip of someone new on the route. A hiring process that depends on your manager's inbox does not survive that volume.

WaveGo gives each DSP its own branded recruiting link. The candidate does the work: personal details, licence, documents, and the onboarding content — video and text, in their language — before day one. Driver onboarding shows the flow end to end.

Driver status, IR35, and what actually lands on you

Two different problems get called the same thing, and the difference decides who carries the risk. Off-payroll working, or IR35, applies when a driver supplies their services through their own intermediary — usually a limited company. A driver engaged as a self-employed sole trader is not inside IR35 at all. The exposure there is employment status: whether, in practice, the person is a worker or an employee, with holiday pay, minimum wage and PAYE attached to that answer.

It is also worth knowing what is not your call. Under the off-payroll rules, a client that is a small business does not make the status determination — the worker's own company does. Most DSPs are small businesses. Anyone selling you software on the promise that it settles IR35 for you is selling you a determination that, in many depots, is not yours to make.

The change that did move risk towards the operator is a different one. Since 6 April 2026, where an umbrella company employs the workers in your supply chain, the agency or end client is responsible for making sure PAYE is operated correctly — and HMRC can recover the underpayment from them. If some of your drivers reach you through an umbrella, that is a liability you now hold rather than one you have passed on.

WaveGo does not decide anyone's status, and no software honestly can — HMRC's own Check Employment Status for Tax tool is where that question goes. What WaveGo gives you is the thing every status argument actually turns on: a contemporaneous record of how the work happened. How each driver is engaged, what they agreed to at driver onboarding, which shifts they were offered and which they took, and what they were told and when. That evidence is either written as it happens or reconstructed afterwards from rotas and memory — and the reconstruction is the version that reads like a reconstruction.

Paying a mixed workforce, and reconciling what you paid

Almost no depot runs one engagement type. There are drivers on PAYE, self-employed drivers invoicing weekly, and drivers arriving through an agency or an umbrella — often in the same van rota, in the same week. Each one is paid from a different document, and all of them are paid for the same week of work.

Which is why the argument is almost never about the rate. It is about the week: the driver says six days, the rota says five, and the invoice was written from a memory of the week rather than from the week. Settling that costs a manager an afternoon and, more expensively, costs a driver who now believes the depot is careless with their pay.

In WaveGo the schedule is the record both sides are built from. Shifts as planned, shifts as confirmed by the driver, and hours as worked sit in one place, so a payroll run and a self-employed invoice are checked against the same week rather than against each other. Hours feed payroll through Sage, Xero and HMRC-ready output, which matters mostly for timing: HMRC expects a Full Payment Submission on or before payday, so the useful thing is having the numbers ready before that date rather than after it.

To be plain about the edges: WaveGo does not raise invoices on a driver's behalf and does not check a UTR or a VAT number against HMRC. It is the operational record the pay run and the invoice are both reconciled against, not an accounts package.

Damage, and who ends up paying for it

A damaged van produces two costs. There is the repair, and there is the argument about who pays for it — and the second one is usually decided by what was written down on the day, by someone who was not thinking about an argument.

Whether anything can be recovered from a driver at all depends on how that driver is engaged and on what was agreed in writing before the damage happened, not after. Deductions from an employee's or worker's wages are constrained in ways that deductions from a self-employed contractor's invoice are not, and the answer is specific enough that it is worth asking someone qualified about your own contracts rather than copying what the depot down the road does.

What is the same in every case is the evidence. A damage record sits against the vehicle with the date, the driver assigned that day, photographs, and what happened next — repaired, claimed, recovered or noted as wear. That record also decides the insurance conversation, because an insurer comparing your account of an incident with photographs taken at the time treats them as two different classes of thing. Amazon DSP fleet management software covers how the damage log and the daily checks fit together.

Built for the UK, not translated into it

Most software for Amazon DSPs is built for the American programme, where DBS checks, DVLA licence verification and Right to Work do not exist. Those are not optional extras for a British operator — they are the compliance floor, and the fines for getting Right to Work wrong land on the DSP, not on Amazon.

WaveGo handles them as part of onboarding, and hours feed payroll through Sage, Xero and HMRC-ready output instead of being retyped. Amazon DSP in the UK covers the compliance side, and pricing is five free seats and £10 per seat after that.

Questions UK DSP operators ask

Is this the same as Amazon DSP advertising?
No. Amazon DSP means two different things. This page is about the Delivery Service Partner programme — the businesses that run delivery routes and vans out of an Amazon delivery station. It has nothing to do with Amazon's demand-side platform for advertising.
Do drivers have to install an app?
No. Drivers receive their schedule, route and updates on WhatsApp, in their own language, and confirm with a single tap. Nothing to download, no password to reset at 4am, and no training needed for someone who starts tomorrow.
Which languages do drivers get?
Eleven: English, Portuguese, Polish, Romanian, Bulgarian, Spanish, Turkish, Urdu, Punjabi, Arabic and Somali. Each driver reads their own, so a route change is understood rather than half-guessed.
How does it handle DBS checks and Right to Work?
They are part of onboarding rather than a separate spreadsheet. The driver submits documents through their own link, the checks run, and the record stays attached to the driver. UK compliance is covered in more depth on the UK page.
Does WaveGo tell me whether a driver is inside IR35?
No, and be careful with software that says it does. Off-payroll working applies only when a driver supplies their services through their own limited company; a self-employed sole trader is not inside IR35 at all. And if your business is small, the determination is not even yours to make — it sits with the worker's own company. HMRC's Check Employment Status for Tax tool is where that question goes. What WaveGo keeps is the record of how the work actually happened, which is what any status argument turns on.
Some of our drivers come through an umbrella company. Does that change anything?
Yes, and it is the change that moved risk towards the operator. Since 6 April 2026, where an umbrella company employs workers in your supply chain, the agency or end client is responsible for making sure PAYE is operated correctly, and HMRC can recover an underpayment from them. That is a liability you hold rather than one you passed on.
Can I recover damage costs from a driver?
It depends on how that driver is engaged and on what was agreed in writing before the damage happened. Deductions from an employee's or worker's wages are constrained in ways that deductions from a self-employed contractor's invoice are not, and it is worth asking someone qualified about your own contracts. What WaveGo gives you either way is the record: date, driver assigned, photos and outcome, against the van.
Does it connect to payroll?
Hours and schedule data feed into payroll rather than being retyped. Sage, Xero and HMRC-ready output are the paths UK operators ask for most.
How long does setup take?
Most DSPs are running the same afternoon. There is no implementation project and no onboarding fee — you configure the operation, invite drivers, and start.
What does it cost to try?
Five seats are free, permanently. A seat is any active user — owner, admin, manager or driver — so a small operation often fits without paying anything. No credit card, no contract, no sales call.
We already have a WhatsApp group. Why change?
A group broadcasts to everyone and remembers nothing. Every driver reads messages meant for someone else, the same questions get asked daily, and the answer that mattered is twenty messages up. WaveGo sends each driver only what applies to them, and keeps the record.
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